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Posting twice in one day?! HOW IS POSSIBLE.
This is just a quick post to address a SWTOR-related debacle that started this afternoon and will still be rolling along tomorrow. Earlier today Bioware announced that along with the release of patch 1.2 every player with an active account and a level 50 character would receive a free month of time. “Hooray!” said people with level 50s. “OMG WTF why do you hate us?!” cried out the sub-50s.
Let’s get one thing straight: I can see how missing out on a free month of gameplay would be a bummer, and I don’t begrudge the passed over folks for the fact that they are indeed bummed. What does bug me though is that thus far I haven’t seen any of the complainers asking the right questions about all this. What I am seeing is a lot of, “Bioware, am I not a loyal customer? Do you hate altoholics and role players? Why are you hurting me like this?” and that, my subscribing friends, is not going to get you anywhere.
Let’s review what I’ve been saying over and over for the past few weeks:
- Bioware is not your friend. As a company they do not really care if they slight you, John Q. Jedi. Stop stomping about with hurt feelings and rants about being underappreciated for your dedication to your alts.
- There is probably a logical (if unpleasant) business rule at work. In this case, I would bet money that SWTOR has been having a retention problem with level 50 characters, and this is their way of trying to coax people into another month and checking out patch 1.2.
People who have played SWTOR for hundreds of hours and still do not yet have a level 50 are, in both my and I suspect in Bioware’s estimation, pretty unlikely to jump ship. You didn’t get a retention bonus because you don’t need one, and the company isn’t just shoveling out free money for kicks.
I’m not saying that you shouldn’t be disappointed that you didn’t get a free month, but that you’re asking the wrong question. Asking, “Why doesn’t Bioware appreciate me?” reeks of entitlement. Who are YOU? Why should mega-mono-game-mart care about YOU and all your alts?
The question instead should be, “Is a retention offer important enough to me to cancel or otherwise put my SWTOR account in peril?”. (For me, by the way, that answer is no.) If it is, then act on it because all these posts I’m seeing today about how your BFF Bioware hates altoholics are just wearing out your keyboards.