In what was probably a mistake, earlier today the live WoW servers briefly displayed a price for automatically levelling a character to 90, and that price was $60. While $60 seems too steep to me, everything is still up in the air and it doesn’t seem worth the effort to get too upset (or too happy) about that number right now.
What did stand out to me was a number of tweets with variations of the argument that $60 is a high enough price point to discourage players from using it “too much”. To be fair I get a little shirty around any authority (you can’t tell me what to do!!), but I kind of bridle at the idea that Blizzard is pricing this service to help save us from ourselves.
First, I don’t think it’s true. Blizzard knows they have a game full of people willing to spend $25 on a horse or a costume hat, and pricing something high to limit sales is pretty counter-intuitive in today’s markets. It seems far more likely that they would price it as high as people will still pay.
But aside from that, I guess I just don’t understand why some feel we need to artificially discourage people from insta-levelling.
A game like WoW has the vast majority of its content for level-capped players. Between heirlooms and the Cataclysm world changes, not to mention the monk XP buff, it’s faster than ever to level a character, to the point where a particularly determined person could probably do it in a long weekend. I appreciate arguments that levelling is an important part of MMOs or RPGs, but it’s hard to argue in the specific that levelling is important in WoW.
And even with paid level 90s, all the levelling content will still be there. If you like to level your characters, that’s cool. And other MMOs still have an emphasis on levelling. Diversity in products is a positive thing for us all!
The argument in favor of curtailing insta-levelling strikes me as another verse of that old favorite tune “You have to play MMOs the way I want to you play them”. And look, I get it, it’s a song I’ve sung myself on more than one occasion. But it’s not a good one.